You join our European Headquarters and you are part of the Group Content / Marketing & Creative team.
Your mission is to build the Esport Strategy with the Global Teams and executing it in Europe with the corresponding tactics.
Working together with the Global Esport Team, you will ensure the actions taken for Bandai Namco Entertainment Europe (BNEE) are aligned with the global strategy but also customized to the European culture and to each territory within the European market.
You will be the main POC for Central teams in Lyon and Marketing teams in territories on all Esport topics.
Your main responsibilities will be as follows :
1/ Build and execute the BNEE Esport Strategy with territories / Central
Based on directions given by the Global Esport Teams, build the BNEE Esport Tactics
Work Closely with Territories to adapt the strategy to their markets
Manage the Production/Promotion of EMEA Tournaments, Leagues organised by Bandai Namco Entertainment (BNE)
Build content to promote the BNE Esport Brand/Image
Build the BNEE Esport eco system with CRM, E Commerce, Licensing, Social media departments
2/ Search and manage Strategic partners/sponsors
Look for strategic partners to leverage the content/tournament we create for potential revenue or/and additional visibility
Receives/Approves/Reports all the requests we receive from 3rd party organizers in EMEA
Discuss and build relationships with existing actors in the Esport scenes : players, teams, organizers, companies...
3/ Support and advise Product Manager on their Esport related titles
As other support teams, help to build an Esport plan (competition & promotion) for related titles
Evaluate the potential in Esport (serious/casual) for upcoming titles with our Global team