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52 Entertainment - mind games specialist - is looking for its next User Acquisition manager to support the development of his game studio Exoty.com. World leader in Online Bridge, our company is growing at a rapid pace and is looking for new talented people to conquer new markets and new mobile games.
- Participation in the definition of the strategy of players acquisition plans: countries, advertising channels and budgets
- Supervision of the creation of advertising assets necessary for launching campaigns
- Campaigns launch according to the ad network that will be assigned to you (Facebook, Google Adwords, various networks) in a ROI logic
- Management and optimization of performance marketing campaigns: implementation with networks / agencies, monitoring of our performance indicators, analysis of audiences and targeting and optimizations
- Communicate effectively with ad partners in order to boost campaign performance
- Test new acquisition channels and new audiences
- Analysis of the main KPIs and adaptation of campaigns if necessary
- Establishment of regular reporting & sharing of analyzes and best practices
- Work in collaboration with a marketing artist
- You have a professional experience of, at least, 2 years in the mobile gaming sector and more specifically in user acquisition
- You master Display and Google Search campaigns and Facebook lookalikes hold no secrets for you
- You are comfortable with one or more of the market tracking tools (including Appsflyer)
- Your mobile expertise, your creativity and your determination will allow you to carry out your missions.
- You also have strong interpersonal skills, a strong initiative as well as a good analytical capacity
- Fluent English mandatory
- 52-Entertainment develops and publishes mobile card games
- Over 500,000 players daily
- Constantly increasing monthly acquisition budget
- Offices in Sanary / Mer (Var), in Paris or Lille
- Flexible hours
- Possibility of remote