Senior User Acquisition Manager W/M/D

As a passionate and strategic Senior User Acquisition Manager, you will play a pivotal role in driving Million Victories' growth. You will own the development, execution, and optimization of large-scale acquisition campaigns to accelerate our success in the competitive mobile strategy gaming market.

You will:

• Plan, launch, and optimize multi-channel UA campaigns (AppLovin, Google Ads, Meta, TikTok, Unity Ads, and more) to drive high-quality installs at scale

• Maximize ROAS on 8-figure annual acquisition budgets through data-driven bidding, segmentation, and optimization strategies

• Collaborate cross-functionally with Business Intelligence, Marketing, Game Design, and Creative teams to ensure alignment with business goals and player insights

• Conduct in-depth competitive analysis and market research to identify new growth opportunities, channels, and creative trends

• Brief and coordinate with the Creative Manager and design team to produce impactful ads informed by benchmarks, market best practices, and player motivations

• Manage creative testing frameworks and iterate rapidly to improve performance

• Define and request custom dashboards with BI to monitor performance and extract actionable insights

• Report campaign results and strategic recommendations to stakeholders and leadership

• Stay on top of industry trends, UA platform updates, and privacy changes to ensure Million Victories remains competitive globally

• Contribute to refining our UA strategy for new market expansions and upcoming product features